Mission
The mission of A Tie That Binds is to develop a movement of men who are educated, supported, and equipped to go into battle alongside their loved ones. By calling attention to, and creating awareness of the impact breast cancer has on men, it is our hope to see men around the globe involved in four strategic areas: National Pink Tie Day — Annually October 20th is set aside as National Pink Tie Day to call attention to, and raise awareness that men are affected by breast cancer in different ways than women and that resources/support are available. A Tie That Binds asks men to wear a pink tie on October 20th, National Pink Tie Day in honor of a woman in their life who has been touched by breast cancer.